How marketing teams plan with Cutline
Marketing teams run campaigns, launches, and creative projects across brand, content, and demand gen. Cutline replaces your patchwork of spreadsheets and project trackers with one structured planning process.
The challenge
Planning is hard. Planning across marketing teams is harder.
Campaign timelines slip without warning
Creative needs copy, copy needs positioning, positioning needs research. When one piece slips, the whole campaign shifts — and nobody sees it until launch week.
Creative capacity is a black box
Your design team is maxed out, but sales just requested an urgent deck. Without visibility into creative capacity, every request feels like a fire drill.
No connection between strategy and execution
The quarterly marketing plan lives in a slide deck. Actual work lives in Asana, Notion, and email. There's no thread connecting strategic bets to daily output.
Cross-team coordination is painful
Brand, growth, content, and events all have their own backlogs. Coordinating a unified launch across all of them requires a PM just for the coordination.
How Cutline helps
Built for how marketing teams actually work
Map your marketing org across every function
Model your marketing organization with sub-teams for brand, growth, content, and events. See who owns what and how creative capacity is distributed.
Collect every campaign idea. Plan the best ones.
Capture campaign proposals, creative briefs, and growth experiments in a shared backlog. Prioritize by impact and align on what to execute before the quarter starts.
Commit to the campaigns that actually move the needle
Run a structured planning cycle where marketing leadership commits to the quarter's campaigns. The cutline separates must-ship launches from nice-to-have experiments.
Your planning cycle
Five stages, tailored to your workflow
Expected outcomes
“We used to plan campaigns in a spreadsheet that nobody updated. Now our entire marketing org — brand, growth, content, events — plans together in one tool. We actually know what we're committing to each quarter.”
Start planning your marketing roadmap
Replace spreadsheets and status meetings with a structured planning process your whole team can follow.